This is a duffle bag brand that i had created. this is the content on different social media platforms.

sneaker typhoon creatives

TikTok profile page for sneaker typhoon with 5689 followers, showing sneaker storage and packaging videos.
Instagram profile page for SNEAKERTYPOON with profile picture, follower count, and various images of sneaker bags, sneakers, and a basketball court with sneaker gear.
A black and white sneaker typhoon duffle bag with the logo in white, seen in three different angles, with hands placing shoes inside, and some shoes nearby.

Photoshoot production, coordination and management for my brand

IMG_5050.JPG
IMG_5030.JPG
IMG_5047.JPG
21b7d9cf6b2aae8c46cf1ee647a56052-large.jpg
e11c05551edd0f3ef23ea64fcb2b004a-large.jpg
IMG_7657.JPG
6c7e3bdff70795af1af59a8732deeea2-large.jpg

I collaborated with the edmonton stingers professional basketball team on a digital marketing promotional campaign

Promotional poster featuring the Edmonton Stingers and Sneaker Typhoon logos. Text promoting a contest to win a sneaker bag and tickets, with details about entering the giveaway.
Screenshot of a social media post showing a promotional flyer for the 'Sneaker Typhoon' event, including a sneaker illustration, event details, and a contest to win a sneaker bag and tickets. The post is dated September 12, 2023.

engagement

300+ Likes

350+ comments

20+ Shares

Analytics

I helped to grow the instagram followers of the edmonton stingers and sneaker typhoon by reaching 3,504 accounts organically

Social media analytics report showing reach, engagement, and post interactions, including comments, likes, shares, and saves.
“I worked with the Edmonton Stingers staff to direct and curate social media videos like this to bring awareness to the organization.”

creative process

creative process

A man wearing a yellow Edmonton Stingers basketball T-shirt stands outdoors against a blue sky with modern bridge architecture in the background. There is a chat icon and a message bubble at the bottom right corner of the image.
A person editing a video on a computer in an office cubicle with a computer monitor, keyboard, mouse, and paper with handwritten notes, and stuffed animal toys on the cubicle wall.

Working with the Edmonton Stingers provided me with invaluable experience in managing comprehensive marketing initiatives for a high-profile organization. I was responsible for creating engaging digital content, coordinating promotional campaigns, and developing branding strategies that resonated with their fans. This experience sharpened my ability to work in fast-paced environments, manage multiple projects, and ensure consistency in branding across all platforms.

My role required a deep understanding of social media management, content creation, and collaboration with various stakeholders to drive engagement and build fan loyalty. This hands-on experience has equipped me with the skills necessary to support the development of marketing strategies, oversee campaign execution, and analyze performance metrics, all of which position me to excel with marketing initiatives.

Blue outline of a running horse on a black background.

creative concept that i made for pacesetter homes

Mockup of two smartphones displaying an Instagram page with a home interior photo and the text 'Find Your New Home'.
Advertisement for Pacesetter Homes featuring a modern two-story house with a gray roof and white exterior. The ad highlights new duplex models with prices starting at $450,000 in Edmonton, Spruce Grove, and Fort Saskatchewan, and displays the Pacesetter Homes logo with a lion.
Social media post announcing the launch of new duplex model homes in Edmonton by Pacesetter Homes. Includes details about models, locations, price starting at $450,000, features, and reasons to choose Pacesetter Homes, with hashtags for Edmonton real estate.
Email copy announcing the launch of Pacesetter Homes with images of two duplex homes, one named Cole and the other Cleo, and contact information.

tools that I used for digital marketing

  • I created wireframes and mockups for landing pages. I also made visual layouts that improved the user experience of the audience of my brand. I used it to create a social media mockup for Pacesetter Homes as well.

  • I designed and edited digital copy including social media graphics, banners, and promotional images. I enhanced visual storytelling through high-quality imagery, leading to increased engagement and stronger brand presence.

  • I organized project timelines, content calendars, and task workflows to stay within a timely manner on projects with the Edmonton Stingers. I also used this tool to collaborate with cross-functional teams, ensuring marketing campaigns were delivered in alignment with the strategic goals that were set.

  • This CRM platform allowed me to track prospects, manage leads, and monitor conversion funnels at TELUS. I used the analytics from it to measure campaign performance and refine messaging for improved acquisition and retention.

  • I made edits to digital content like reels, ad copy, and other promotional material. It allowed me to efficiently produce visual elements that translated to consumer needs.

  • I monitored website traffic and audience behaviour to evaluate ad campaign performance. I used data insights to make adjustments to landing pages to increase its conversions.